Created specifically for gamers and tech enthusiasts, Goodram RIVAL succeeds IRDM and brings together high-performance memory modules, SSDs, and memory cards under a single gaming-focused brand.

The launch of Goodram RIVAL is more than just a name change—it is part of Goodram’s comprehensive brand architecture transformation. The company has restructured its product portfolio to make it easier for customers to choose the right solutions, whether for home PCs, gaming systems, or enterprise IT infrastructure.

For loyal IRDM users, there’s no need to worry. Everything that made IRDM successful will continue to evolve: gaming products will now be released under the Goodram RIVAL brand, while solutions for professional users will be offered under Goodram PRO. This new structure enables Goodram to tailor both its products and communications more precisely to the needs of each audience.

Alongside the new brand architecture, Goodram is introducing refreshed packaging, a new visual identity, and updated brand communications. At the same time, nothing changes for partners and customers: warranty coverage, technical support, and product availability remain the same, while the transition to the new brand architecture will take place gradually.

We wish Goodram RIVAL a successful launch and many achievements in both the global and Ukrainian markets!

Most importantly, the first Goodram RIVAL products are already available to order through our portal. The new lineup дебuts with DDR5-5600 SO-DIMM memory modules ranging from 16 GB to 64 GB, giving customers the opportunity to experience the performance and quality of the new brand from day one.