Fancon UA 2026 became the largest event of the year for DC Link Group. Over two days, the festival brought together nearly 50,000 visitors—gamers, cosplayers, esports players, bloggers, content creators, and tech enthusiasts. DC Link Group showcased its owned brands alongside brands from its exclusive distribution portfolio, presenting cutting-edge gaming and PC hardware solutions.

DC Link Group’s exhibition featured ASGARD, TX3, AeroCool, APNX, COBRA, and ExpertPC. Visitors had the opportunity to explore gaming PCs, components, peripherals, and gaming furniture, as well as participate in esports tournaments, contests, quests, and other interactive activities.

Key Results 

For DC Link Group, Fancon UA was more than a showcase for its brands. It was an opportunity to engage directly with end users, gather valuable feedback, and strengthen relationships with international partners.

Key Results:

• Nearly 50,000 festival visitors;
• A social media reach of more than 5.16 million across the company’s brands;
• More than 2,000 participants in contests, tournaments, quests, and interactive activities.

Large-scale collaborations with partners

Many of the activities were organized in partnership with leading IT manufacturers.

• ASGARD, together with Gigabyte and Kingston, organized esports activities, showcased custom-built PCs, and organized prize giveaways.
• At the COBRA zone, MSI, GOODRAM, and 1STPLAYER partnered to host Counter-Strike 2 and Mortal Kombat tournaments, alongside a racing simulator.
• ExpertPC, together with ASUS and Kingston, presented cutting-edge gaming solutions and hosted a joint quest featuring AeroCool, APNX, HAVN, and TX3, including a gaming chair giveaway.

Meanwhile, a dedicated company zone became a hub for interactive activities and giveaways from partners Anker, Wacom, and Logitech, attracting visitors throughout the festival.

One of the festival’s standout collaborations was the partnership between ASGARD and Red Bull. ASGARD served as the technical partner of the Red Bull ClassiCS Counter-Strike 2 tournament and provided an ASGARD gaming PC as a prize in one of the festival’s giveaways.

Another important outcome was the interest shown by international partners. During the event, Kingston, Anker, and Wacom expressed interest in joining DC Link Group at next year’s Fancon.

Behind these results were more than three months of preparation, hundreds of planning and coordination tasks, and dozens of parallel projects. More than 50 DC Link Group employees contributed to the planning, setup, coordination, and on-site operations that made the company’s participation possible.

Fancon UA 2026 once again demonstrated that building strong owned brands goes far beyond products and technology. It is about building communities, strengthening partnerships, and creating memorable experiences that foster long-term trust and brand value.