Sony News: The company will launch its new 360-degree audio format this fall
According to Sony, its new 360 Reality Audio technology will be launched in late fall in collaboration with several partners. The format includes spatial object audio that places various elements of the music track around the listener in a virtual spherical environment. The environment is designed to play live music, with instruments and vocals coming from different directions.
Immediately after launching 360 Reality Audio, users will be able to listen to about 1,000 songs, including artists such as Pharrell Williams, Bob Dylan and Billy Joel. Also in a new format will be available live performances by artists such as Charlie XCX and Kodaline, which Sony recorded and converted to a new format. In addition to the music of her own record label, Sony also announced a collaboration with Universal, Warner and Live Nation.
“360 Reality Audio is proof that innovation never stops,” said Mike Fasulo, President and CEO of Sony Electronics in North America. - The combination of deep technical foundations, tireless performers and visionary hardware and semiconductor partners illustrates the enormous appeal of this radically new way to make music even more exciting. Together with industry partners, Sony has developed the most powerful and realistic musical environment for listeners and a new environment for creativity. ”
It will be possible to use thanks to the cooperation of Sony with Amazon Music HD, Deezer, Tidal and nugs.net (Spotify and Apple Music have not yet been announced). According to the manufacturer, the best way to listen to 360 Reality Audio is Amazon's new high-end Echo Studio speaker. To listen to other speakers, you need a Sony Reality Audio 360 decoder, as well as several speakers and signal processing technology, so it is unlikely that many existing devices can reveal the beauty of the format.
At the time of launch, support for mobile devices will be through the headphones of most manufacturers and the corresponding applications for iOS and Android from Tidal, Deezer and nugs.net. Some modern Sony headphones will also be able to create a “custom immersion music field” using the Headphones Connect app.